{"product_id":"the-harvard-business-review-entrepreneurs-handbook-everything-you-need-to-launch-and-grow-your-new-business","title":"The Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe one primer you need to develop your entrepreneurial skills.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHBR Entrepreneur's Handbook\u003c\/span\u003e\u003cspan\u003e is your essential resource for getting your company off the ground.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHBR Entrepreneur's Handbook\u003c\/span\u003e\u003cspan\u003e addresses these challenges and more with practical advice and wisdom from \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHBR Entrepreneur's Handbook\u003c\/span\u003e\u003cspan\u003e you'll find:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStep-by-step guidance through the entrepreneurial process\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eConcise explanations of the latest research and thinking on entrepreneurship from \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e contributors such as Marc Andreessen and Reid Hoffman\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTime-honed best practices\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eStories of real companies, from Airbnb to eBay\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou'll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhich skills and characteristics make for the best entrepreneurs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to gauge potential opportunities\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe basics of business models and competitive strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to test your assumptions--\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ebefore\u003c\/span\u003e\u003cspan\u003e you build a whole business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to select the right legal structure for your company\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to develop sales and marketing programs for your venture\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat entrepreneurial leaders must do to build culture and set direction as the business keeps growing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHBR Handbooks\u003c\/span\u003e\u003cspan\u003e provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e, each comprehensive volume helps you to stand out from the pack--whatever your role.\u003c\/span\u003e\u003c\/p\u003e","brand":"City Reads Books and Stationery","offers":[{"title":"Default Title","offer_id":51138688713010,"sku":null,"price":75.0,"currency_code":"GHS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/0746\/1170\/files\/EnterpreneursHandbook.jpg?v=1778261168","url":"https:\/\/cityreadsbookstore.com\/products\/the-harvard-business-review-entrepreneurs-handbook-everything-you-need-to-launch-and-grow-your-new-business","provider":"City Reads Books and Stationery","version":"1.0","type":"link"}