{"product_id":"the-lean-startup","title":"The Lean Startup","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eMost startups fail. But many of those failures are preventable. \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Lean Startup \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eis a new approach being adopted across the globe, changing the way companies are built and new products are launched.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eEric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Lean Startup\u003c\/span\u003e\u003cspan\u003e approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what\u003c\/span\u003e\u003c\/p\u003e","brand":"City Reads Bookstore","offers":[{"title":"Default Title","offer_id":50979488366898,"sku":null,"price":65.0,"currency_code":"GHS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/0746\/1170\/files\/the_lean_startup_b8516953-1a7d-4b71-889f-ba16e9013837.jpg?v=1773660558","url":"https:\/\/cityreadsbookstore.com\/products\/the-lean-startup","provider":"City Reads Books and Stationery","version":"1.0","type":"link"}